Here at Rowell Rocks Ltd, our journey began when Marilyn Rowell started this family business from her garage nearly 35 years ago. We believe that crystals carry not just beauty, but responsibility – responsibility to the Earth they come from, the communities that mine them, and the people who will eventually welcome them into their lives.
Responsible Sourcing
Our commitment to ethical sourcing isn’t just a policy – it’s a practice which we’ve maintained for over three decades. Rowell Rocks is committed to:
- Maintaining direct partnerships with family-owned mines
- Regular visits to our Brazilian suppliers and their workshops
- Never negotiating prices down at the expense of ethics
- Supporting sustainable mining practices
- Prioritizing quality over cheaper alternatives
Whilst crystals are not registered as a Fair Trade product, we maintain our own standards for trading and sourcing. Maintaining long term supplier relationships and regularly visiting their premises allows us to be sure that their workers are in an secure environment and receive fair wages. We would never knowingly purchase goods from a company that employed people in poor working conditions. We buy our goods from key sources and trusted vendors across the globe.
Our Promise To You
When you choose Rowell Rocks, you’re choosing:
- Strong relationships with verified, trusted suppliers
- Authentic crystals with fair pricing
- Confidence in your stone’s supply chain
- Support for sustainable mining communities
- A legacy of trust built since 1990
The Energy of Ethics
As we’ve always believed, when we put positive effort into respecting the Earth and its communities, that energy circles back our way. Whether you’re visiting our showroom, joining our Instagram live sales, or welcoming our Crystal Van sales team to your door, you can trust that every crystal from Rowell Rocks carries conscientious practices and fair trade.
